Wednesday, July 29, 2009

Sharjah Chamber of Commerce: Public Private Partnership (PPP) Campaign

The brief was simple. Create a simple yet creative ad for PPP programme initiated by Sharjah Tatweer Forum. (STF is a local authority committed to the sustainable development of Sharjah.) After the first round presentation, it became a do-or-die situation, where we decided to go with the metaphorical approach supported by typography. And at the eleventh hour, it happened and we won the pitch.

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