C.R.I Pumps Campaign

Working for corporates has always been proven beneficial in gauging the scale of a writer provided with opportunities to concentrate, research, brainstorm and pen more effectively and efficiently. When it comes to C.R.I, the No.1 in its industry, it does make no difference at all.

Seen are the creatives executed for Agri and BIP campaigns.

Web Copy - In retrospect

 

 

www.aasons.com | www.whizmedia.net | www.digitalliz.com | www.kbcads.com/kompass

Sharjah Chamber of Commerce: Public Private Partnership (PPP) Campaign

The brief was simple. Create a simple yet creative ad for PPP programme initiated by Sharjah Tatweer Forum. (STF is a local authority committed to the sustainable development of Sharjah.) After the first round presentation, it became a do-or-die situation, where we decided to go with the metaphorical approach supported by typography. And at the eleventh hour, it happened and we won the pitch.

Magrabi Optical: VIEW

This unpublished ad is specifically created for a PITCH. The idea here is to give a different perspective for the optical ad, representing Venetian blind as a metaphor to highlight VISION.

Friends of Cancer Patients: Survival

Khuyool Investments India Brochure

Khuyool Investments: Souvenir

Vinverth 2009 Calendar

Working with Jupiter Electronics is interesting. The reason: they will keep on changing briefs. So I took it as a challenge to give that "WOW" concept (as they always 'demand') when we got that brief for Vinverth 2009 Calendar. They were happy with their popularity and reigning brands like Vinverth and Britelite. So we decided to work on that popularity factor and we took six popular figures from various fields and designed the calendar providing space for special colour printing. The concept was approved in the first go.

Vinverth Air-conditioner

Vinverth Stainless Steel Flask

Vinverth Car Audio

Global Warming: Public Awareness

I always loved to work with typography and when I got an opportunity to create a public awareness ad on global warming, I suggested using typography as the key design element. Here the highlight is on the statistical figure of saving 250lbs of carbon dioxide per year if one keeps a regular check on tyres.